Policyholders’ Level of Awareness Towards Insurance Services Offered by Selected Public and Private Sector Insurance Companies in Bangalore City

Abstract

 Customer satisfaction is broadly accepted as a major force in the information of customers’ future service. Satisfied customers are also probable to tell others a positive understanding and thus connect in positive work of mouth publicity. The present study aims to investigate customer satisfaction in the service quality of insurance companies in the Bangalore District in India. Customer satisfaction is a major subject in service strategies. A total of 500 questionnaires have been randomly distributed to policy holders. The objectives are to find gaps in the expected and perceived service quality of different services under various dimensions and, using the descriptive statistics method, cross table analysis and the one- way ANOVA test in this study, the result of this analysis suggests the degree of customer satisfaction in terms of services provided by both the public and private sector insurance companies in Bangalore District are satisfied.