A Study on Factors Influencing Online Consumer Buying Behaviour with Reference to Kurnool District

Abstract

Online purchasing is a fantastic example of a commercial revolution. E-commerce has simplified and innovated people's lives on a communal and individual level. Customers behave differently while buying online compared to in-person markets where they can physically view the items. Traditional brick-and-mortar stores are quickly being replaced by internet retailers. The confidence that consumers have in internet retailers has grown significantly over time. On the one hand, the growth in these sites has resulted in tough competition, which has led to better and more affordable items for customers, but on the other hand, people worry about their privacy when they purchase online. The internet is transforming the way people shop and purchase products and services, and it has quickly spread to other countries. The goal of this research study is to examine customer attitudes towards online purchasing as well as the numerous elements that affect this trend.