Examining Changes In Consumer Buying Behaviour Due To Covid-19 In Kanpur Division

Abstract

The COVID-19 pandemic, which originated in India during the early months of 2020, has had a profound impact on consumer buying behaviour in the Kanpur Division. As the virus rapidly spread across the nation and the world, it led to significant changes in how consumers approach their purchasing decisions. This research paper aims to examine the shifts in consumer buying behaviour in the Indian environment, specifically focusing on the Kanpur Division, before, during, and after the waves of COVID-19 in the years 2020, 2021, and 2022.

The research analyzes the effect of personal and psychological factors on consumer behaviour, taking into account the various waves of the pandemic that occurred during this period. The research paper delves into how consumers have modified their habits and preferences during the pandemic. As the fear of subsequent waves persisted, consumers displayed a decline in physical store visits, leading businesses to adopt home delivery services. The evolution of technology further shaped consumer habits during this time. It is essential to recognize that the ongoing pandemic has brought unforeseen circumstances, demanding adaptability and resilience from businesses and consumers alike.

By examining consumer buying behaviour in the Kanpur Division across three phases of the pandemic, this research paper sheds light on the long-term implications for businesses and provides insights for crafting effective strategies. Understanding these behavioural changes will enable businesses to navigate future uncertainties and cater to the evolving needs of consumers in the post-pandemic landscape.