A Study on Factors that Contribute to the Success of B2B Ecommerce towards Manufacturing Industry

Abstract

B2B e-commerce plays a crucial role in the growth and development of small-scale and micro industries, particularly in the manufacturing sector. This study aims to investigate the factors that contribute to the success of B2B e-commerce in the precision components manufacturing industry in South India. To assess the knowledge levels of professionals in this industry and their actual utilization of e-commerce, an "E-Commerce Conversance Index" is established. The research provides valuable insights into B2B e-commerce activities in South India, highlighting the adoption rates and the sectors where e-commerce has been implemented.
The findings indicate a moderate level of B2B e-commerce adoption, with approximately 59.21% of the sample comprising adopters and 40.79% non-adopters. Moreover, the study reveals that B2B e-commerce has permeated diverse sectors within the manufacturing industry. As expected, multinational corporations are leading the way in B2B e-commerce adoption in India, resembling trends observed in developed nations. In such countries, the private sector typically takes the initiative in adopting new technologies. This research focuses specifically on the factors that contribute to the success of B2B e-commerce in the engineering industry located in South India.