Impact of Five Big Personality Traits on Investment Motives of UGC Scale Teachers with Special Reference to Karnataka State

Abstract

Personality traits are the patterns of thoughts, feelings, and behaviour that define an individual's characteristic way of responding to different situations. The UGC scale teachers are one such important informed group to identify their personality traits and determine the relationship between their personality traits and investment motives. Investment motives depend on personality traits such as extraversion, openness, agreeableness, conscientiousness, and neuroticism. The investment motives are the reasons for the investment, such as safety, capital appreciation, children's education, retirement planning, tax savings, etc. Financial institutions must understand investor personality traits to make informed decisions on risk tolerance and investment motives. Then only financial institutions offer tailored investment products based on investor traits. The purpose of the study is to investigate the impact of the five big personality traits on investment motives. This study relies on primary sources of data, which are gathered via a closed-ended, structured questionnaire in Google Forms and hardcopy handouts. The study is based on a survey of 80 UGC Scale teachers in Karnataka chosen by way of the convenient sampling method. The present study ascertains the Five Big Personality Traits (John, O. P., & Srivastava, S. 1999) and their impact on the investment motives of UGC scale teachers in Karnataka. The data is analyzed using descriptive and inferential statistics such as multiple linear regression and ANOVA with the help of the Statistical Package for the Social Sciences (SPSS) and JAMOVI software tools. The research study results discovered that there is no impact of the five big personality traits and investment motives. Five personality traits cannot reliably predict investment motive variations.N-Way ANOVA results concluded that, overall, personality traits and investment motives have no significant difference; extroversion and openness combined affect 39.8%.