Analysis Of Customer Contentment on Digital Payment Platforms, Particularly Focusing on Phonepe

Abstract

Purpose:  The research aims to evaluate customer satisfaction on digital payment platforms, focusing on PhonePe, and identify factors favoring digital transactions.

Theoretical framework:  The study likely employed a theoretical framework related to customer satisfaction, encompassing quality, value, and expectations, to analyze digital payment platforms.

Design/methodology/approach:  The study likely utilized a mixed-methods approach, combining questionnaire distribution and analysis with secondary data collection from various sources.

Findings:  The study likely identified key factors driving customer preference for digital payment platforms, aiming to gauge and understand customer satisfaction levels.

Research, Practical & Social implications: The research contributes insights into customer satisfaction on digital payment platforms, offering practical guidance for service providers and benefiting society.

Originality/value: The research brings original insights into customer satisfaction on digital payment platforms, specifically focusing on PhonePe, contributing novel perspectives to existing knowledge.