Optimizing Success: Evaluating The Effectiveness Of Lulu Mall’s In-House Advertising Strategies In Trivandrum

Abstract

Purpose:  This paragraph summarizes a study on Lulu Mall's advertising effectiveness, highlighting successes, customer appreciation, and areas for improvement.

Theoretical framework:  Theoretical framework provides a conceptual foundation, guiding research by defining concepts and establishing relationships, informing study design and analysis.

Design/methodology/approach: Research design and methodology outline the approach used to investigate Lulu Mall's advertising effectiveness, combining quantitative and qualitative methods.

Findings:  Findings reveal Lulu Mall's effective advertising in attracting customers, enhancing brand awareness; areas for improvement include visibility and data utilization.

Research, Practical & Social implications:  Research unveils insights for Lulu Mall's strategy refinement; practical implications guide marketing decisions; social implications influence community engagement and perception.

Originality/value:  The study contributes original insights on Lulu Mall's advertising effectiveness, providing value for marketing strategies and understanding consumer preferences.