Unlocking Sports Potential: A Feasibility Study on Sporthood’s Proposal for A Multipurpose Artificial Turf in Thiruvanthapuram

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Sanjal S, Vivek Vijayan, Dr. Jeevanandham, Dr. Rekhar Nair

Abstract

Purpose:  The study evaluates the feasibility of Sporthood Pvt Ltd's multipurpose artificial turf project in Thiruvananthapuram, focusing on financial viability and community interest.


Theoretical framework: The study investigates the feasibility of Sporthood Pvt Ltd's multipurpose artificial turf project, incorporating financial aspects and potential collaboration for upfront costs.


Design/methodology/approach: The study employs a questionnaire with 50 respondents in Thiruvanthapuram, exploring the viability of Sporthood Pvt Ltd's artificial turf proposal, considering financial aspects.


Findings: Respondents show positive inclination for Sporthood Pvt Ltd's artificial turf proposal in Thiruvanthapuram, offering insights for strategic targeting and marketing.


Research, Practical & Social implications:  Positive respondent inclination suggests viability; potential ROI and collaboration for upfront costs; funding exploration without compromising education; strategic targeting insights.


Originality/value:  Originality lies in assessing viability and financial aspects of Sporthood's artificial turf proposal, backed by district-specific respondent data and insights


 

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