Study of Identification of Key Performance Parameters in Sustainability and Growth of Start-Ups

Abstract

Startups are crucial to a nation for many reasons. Innovation, economic growth, and job creation are their goals. Startups lead technology advances and innovative commercial ideas, making a country more competitive globally. They could disrupt existing sectors and boost productivity. Startups also draw investment, boosting the economy and fostering entrepreneurship. Startups shape a nation’s destiny and ensure its long-term development and global competitiveness by creating jobs and encouraging creativity and risk-taking. The role that start-up businesses play in Mumbai’s ability to generate innovation, economic growth, and employment prospects is critical. Mumbai, which serves as the financial and commercial heart of India, offers a vibrant climate for entrepreneurial endeavours. As a result, the city attracts talent and investments from all over India and the world. The research is based on primary data. Information is collected from 130 startup in Mumbai and collected information related key parameters in sustainability and growth. Primary data is collected using questionnaire method. For processing of data SPSS software is used. In the process of analysis of data descriptive and inferential statistics are obtained.