Consumer Demeanor in Online Shopping

Abstract

The emergence of internet ensured that consumers had a completely different experience when it came to acquiring information, evaluating options and making purchases online. As a result, online customer behavior is a crucial consideration for marketers. Marketers must comprehend how, where, and why consumers behave online in order to forecast their online behaviour. Modern technology has fundamentally altered the manner that internet retailers conduct business. Online retail shopping has emerged as a new category. By creating their own e-products and services to meet the evolving needs of the client, online retailers are expanding their customer base and financial resources. This study's primary goal is to explore the factors that have impact on internet shopping and to analyse consumer purchasing behaviour. In order to evaluate the factors influencing consumer’s online shopping behavior, a descriptive study was undertaken. The sample chosen were people who purchase online and judgmental sampling was chosen. The findings of the study indicate that various factors like customer friendly, pocket friendly and attractiveness have influence on the consumer behavior online.