Sustainable Strategic Management Resource Assessment - Way towards Achieving Sustainable Competitive Advantage

Abstract

In Strategic Management Resources are always considered the capabilities, assets and intangible qualities that an organisation possess therefore resources are the cornerstone of competitive advantage. Achieving sustainable competitive advantage involves developing and leveraging resources that are valuable as well very difficult to imitate. When it comes to firm assessment that how a firm can achieve sustainable competitive advantage than there are some ways like your key resources, their availability and your resource management. Keeping in the perspective, the research paper is an attempt to discuss about way towards achieving firm’s competitive advantage and how perceived value is created.