A Comparative Study Of Online And Offline Purchasing Decisions Of Electronic Gadgets Among Generation Z

Abstract

The decision-making process for purchasing electronic products involves a complex interplay of factors that influence individuals' preferences. This paper aims to analyze the factors considered by consumers when making online and offline purchase decisions for electronic products. The study reveals that price, brand reputation, quality, and reviews and ratings are important considerations for both online and offline purchases. Advantages of offline shopping include the ability to physically interact with products, personalized customer service, and immediate possession. Online shopping offers convenience, lower prices, and a wide range of options. However, concerns regarding product delivery delays, uncertainty in product quality, and shipping costs are associated with online purchases. Recommendations for purchasing electronic products to friends and family depend on individual preferences and factors such as product availability, customer service, and convenience. A balanced approach considering various factors is suggested, enabling individuals to make informed decisions that align with their needs and preferences.