Applying the BCG Matrix to classify the sub-sectors of Andhra Pradesh Food Processing Industry

Abstract

The food processing industry in Andhra Pradesh is one of the promising sectors and considered as sun-rising sector in India. Andhra Pradesh stands first in “Ease of Doing business” and govt has taken multiple steps to promote the sector for the overall development of the state’s economy. The study uses secondary data published from Annual Survey of Industries from 2008-09 to 2018-19 (11 years) to study the growth rate and market share of the selected sub-sectors. The study is also extended to classify the sub-sectors into different categories namely; stars, cash cows, dogs and question mark and determine the potential strategies for their development.