A Review on the Impact of Social Media on Manipulating Human Decisions

Abstract

Social media has become a powerful tool that influences how people think, behave and make decisions in many areas of life. This review looks at how social media can change or control human decisions, focusing on both the good and bad effects. We explore how social media platforms use algorithms to show personalized content, which can strengthen a person's existing beliefs and biases. We also examine how influencers, targeted ads and misinformation can affect decisions related to shopping, politics and personal relationships. Additionally, we discuss concerns about privacy and the mental effects of constantly seeing content designed to keep users engaged. By reviewing key studies and real-world examples, this paper aims to explain how social media influences decision-making and why it’s important to improve media literacy and consider regulations to reduce harmful effects.