Consumer Perception towards E-Retailing: An Empirical Study on Online Shoppers in Odisha.

Abstract

One important factor influencing how online buyers behave is their view of e-retailing. Research highlights how important it is for convenience, product quality, pricing, promotions, and overall shopping experience to shape consumer perceptions in the e-commerce industry. The study explores how e-retailing transforms the retail sector, with a focus on fast-expanding markets such as India that are adopting online buying habits. In addition, the COVID-19 pandemic has brought to light the significance of digital platforms such as e-commerce and e-marketplaces in helping customers adjust to social media interactions on the internet, improving customer loyalty, and fostering enduring connections between luxury companies and their clientele. Businesses must comprehend how consumers view online retail to adjust their marketing tactics, improve customer satisfaction, and promote long-term, steady growth in the industry.