Tourist Satisfaction on Destination Brand: A Bibliometric Analysis

Abstract

Tourist satisfaction on a particular destination talking about how happy travelers are with their whole experience and impression of a vacation place which we treat as a "brand." In the tourist industry, a location is frequently advertised similarly to a product promotion and its "brand" is influenced by a number of factors, including its natural features, culture, services, facilities, Infrastructure, Cost and marketing initiatives. We used data comprised of 2808 documents found in scopus database in the keyword " tourist satisfaction or" destination branding”. then we applying subject area such as Business, Management and accounting, social science, economics, econometric and finance to minimize the document from 2808 to 2336.further more we applied document type as article and found 1949 document, again we select country " India" and now the document appears 112. Data from the Scopus database was used to perform the bibliometric analysis. VOSviewer, the Bibliometric library, and the Biblioshiny platform of the Studio® software. The findings indicate that a number of topics, including important writers, works, citations, organizations, and country-specific data, have become crucial components of travellers’ pleasure with destination brands. Additionally, we examine regional variations, geographic dispersion, and potential This study adds to our knowledge of how to manage visitor satisfaction in destination branding by analysing the literature on these topics.