Factors Determining the Social Media Usage Among College Students in Chennai

Abstract

The rise of online platforms for managing relationships, exchanging information, establishing personal connections, and sharing content for a variety of reasons has altered and, in some cases, eliminated the need for face-to-face interaction. Keeping in touch, especially amongst students, was made easier thanks to social media. Web apps have shifted their attention from individual use to group work and networking on social media platforms. Education has also been impacted by this change. The use of social media in the classroom is now the norm. Scholars and technocrats alike had figured out how to integrate various social media platforms into the university classroom. There is a wide variety of resources available, from those designed for a broad range of users to those tailored specifically to the needs of the academic community. In this study, researchers in Chennai looked at how several variables affect college students' use of social media.