From Offline to Online: Digital Transformation in Barangay Quiot's Small Businesses

Abstract

The research focused on upgrading a digital marketing model for small business enterprises in Barangay Quiot, Cebu City. The study utilized a descriptive survey method with 40 respondents, including 10 proprietors and 30 customers, to evaluate their profiles, the importance of digital tools in business activities, and their computer literacy levels. The survey also gathered insights into the best practices in digitalization. Statistical tools such as frequency, percental, rank, and weighted mean were used for data analysis, with findings indicating no significant difference in digital utilization between proprietors and customers across most business aspects. However, some areas revealed a notable difference in digital usage between the two groups. The results highlighted similar levels of computer literacy among both proprietors and customers, a positive sign for businesses in the digital marketing landscape. The study emphasized the importance of digital utilization and computer literacy for effective business operations and customer interactions. It concluded that the upgraded digital marketing model for E-commerce could significantly enhance the digitalization of small businesses in Barangay Quiot.