The Relationship of Demographic Characteristics and Family Support with the Adoption of Information and Communication Technology Among Indonesian Women Micro Entrepreneurs

Abstract

This paper explores the relationship of demographic aspects and family supports with the adoption of information and communication technology (ICT) among woman micro entrepreneurs in their businesses. The data collection method was through in-depth interviews to 15 women micro entrepreneurs in Indonesia. The interview was conducted face-face for around one hour with semi-structured. To retain more quality data, each of five interview respondents were interviewed again in some focus group discussions (FGDs), resulting in three FGDs for overall 15 respondents. Based on the analysis of the transcription from the interviews and FGDs, the study highlights the influence of age, education and residential location as the demographic aspects that associate with the adoption of ICT. Furthermore, the support from spouses and children also plays a significant role in the acceptance and the adoption of ICT among women micro entrepreneurs.