“Research Framework about Impact of Big Data Analytics on Manager’s Performance Facing Volatile, Uncertain, Complex, and Ambiguous Environment”

Abstract

The Big data analytics BDA is an emerging science to deal the management affairs (Baltaci & Balci, 2024). On the other side researchers investigate of the leader’s competencies in the environment of volatility, uncertainty, complexity, and ambiguity VUCA context. The business manager needs to understand the skill of BDA to enhance their performance where Volatility, Uncertainty, Complexity and Ambiguity in all spheres affecting environment. There is a marked gap in academic literature on the big data analytics impacting manager’s performance facing highly volatile, uncertain, complex, and ambiguous environment in corporate sector. Big data analytics has been considered a primary capability that can improve a manager’s performance (Ghasemaghaei, M “et.al.” 2017, 2025). The study will follow a co-relation analysis style to learn the impact of big data analytics on the screen the size that influence Leader’s competencies to perform in Banks, FMCGs, manufacturing concerns, and medical health care set ups in an exceedingly VUCA context. The study will be quantitative and empirical in nature. The sample size of the research will be 1000 (respondents) for survey questionnaire.