Western Media Consumption and Influence Among Mizo Youth

Abstract

As western media is taking over the world film and music industry, it is no surprise that even a small state in Northeast India Mizoram is affected by American culture from what is portrayed in movies, music video and different social media platforms. The study aims to study the influence of western media particularly by films and music in Mizo youth values and lifestyle, how the Mizo culture is becoming westernized through the times and which factors are related with. It will further aims to understand the meaning of people's experiences when they come in contact with western media. From the 1950s, with the development of mass media and intercultural exchange, the foreign films started to appear on Mizoram’s cinema/media. There has been rapid progress in the development of electronic media (Radio, T.V/Cable TVs) during the past few decades. This poured American films and T.V Shows into local channel and many people became a fan of it.