The Relationship Between Organizational Culture and Employee Retention Strategies

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Dr. S. Venkatesan, Dr. V. Ramu, Hari Ram Vel J S, Dr. B. Vidya

Abstract

Every firm creates and upholds a distinct culture, which has an impact on how people act, feel, and think at work. The business world has changed due to the increased level of competition, and this has also affected the employees' perspectives. When unhappy with any aspect of their jobs, employees are prepared to change.  The main purpose of study is to investigate the nature of the relationship between organization culture and employee retention was studied in this paper. With particular reference to three selected garment companies in Tirupur, Tamil Nadu State. Descriptive survey research design was adopted and the research hypotheses were tested using the Pearson Correlation Coefficient. The study worked with a population of 380 employees. The finding revealed that there is a significant positive relationship between Organization culture and the employee retention in Garment companies. The Correlation analysis test was applied through SPSS to find out the results of research. Some organizations retain the employees due to its Company brand, Salary and Management according to the managing with respect to guiding principles, Training and development programs, career development, work life balance, Employee Engagement, Training and development, job performance and work environment so on. Results indicated that nature of organization significantly effects on Job Satisfaction and turnover intentions. So the findings of research proved that organizational culture is important element which high positive correlation of the employee commitment and job satisfaction.


 


 

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Dr. S. Venkatesan, Dr. V. Ramu, Hari Ram Vel J S, Dr. B. Vidya