Artificial Intelligence in Social Media Marketing and Customer Engagement

Abstract

AI applied in marketing helps to increase revenues while reducing operating costs. “Social media marketing is one of the main areas where marketers can both skyrocket performance and efficiencies by using artificial intelligence, getting more value and engagement out of every online conversation that happen on social media channels.AI can also analyze customer feedback, sentiment, and satisfaction, and provide insights and recommendations to improve service quality and recovery. Artificial intelligence leads to customer purchase and engagement in social media marketing. This indicates that the AI analyzing real time demands and customer preferences leads to customer engagement in social media marketing.