Green Marketing and Consumer Buying Behaviour of Baby Care Products

Abstract

Baby care products are the products that are used for baby care. A lot of baby products come under the umbrella of baby care. Consumer behavior is the process by which people engage in, think about, and decide to buy, want to buy, use or consume goods and services. The product information, celebrity impact and plant-based materials admired the customers into green marketing than other variables. It is found that the product information and likeability of green marketing admiring customers and influenced to purchase the green marketing baby care products.