Artificial Intelligence-Based Framework for the Creation of a Modern Brand Marketing Management Mode

Abstract

An efficient three-stage framework for strategic marketing planning of several advantages of artificial intelligence (AI): mechanical AI for automating repetitive marketing functions and activities, thinking AI for processing data to make decisions, and feeling AI for observing interactions and human emotions. The application of Artificial Narrow Intelligence (ANI) for marketing research, strategy, and actions is described in this framework. Mechanical AI, thinking AI, and emotional AI may all be utilised during the marketing research stage to gather data, analyse markets, and comprehend customers. Mechanical AI may be utilised for segmentation at the marketing strategy (STP) stage, thinking AI for targeting , and feeling AI for positioning. Mechanical AI may be employed for standardisation, thinking AI for personalisation, and feeling AI for relationalization throughout the marketing action stage. To demonstrate the strategic use of AI, we apply this framework to a variety of marketing disciplines, organised by the marketing 4Ps/4Cs. This study, which focuses on first-person accounts of interactions between top managers, not only paves the way for identifying barriers, but it also offers an emancipatory roadmap for dealing with the new problems that will arise as the country's use of AI continues to rise dramatically over the coming few years. It is anticipated that this expansion will take place throughout the next years.