Factors Admiring Customers in Neuromarketing-With Special Reference to Chennai City

Abstract

Neuromarketing technique is the latest and advanced tool used by marketing researchers to study and understand the consumer behaviour patterns. Neuromarketing uses cutting edge techniques in brain scanning to understand the nuances behind the psychological decision-making process of the customer. The  main aim of this study is to To find the factors admiring customers in Neuromarketing and analyse the impact of Neuromarketing on customer responses. The researcher used t test and regression analysis to find the result. Finally, It concludes that Neuromarketing is the effective way to admire customers and it impact on their response to buy the particular product.