Impact of Organizational Behaviour on Organizational Culture

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Dr. Somanchi Hari Krishna, Dr. G. Radha Krishna Murthy, Dr. M. Sangeetha, Frederick Sidney Correa, Dr. Maryam Hanzala Tariq, Dr. Shailaja M

Abstract

Culture directs the way of thinking about man, it forms the frames of what is considered as the way of realisation of humanity. In the studies of management, the attention is on organizational culture. Organizational cultures are only a small part within a bigger cultural context and that the customs from the outside permeate inside in a visible way. [1] Managing organizations which function in culturally heterogeneous conditions requires not only the knowledge of the language or customs of other cultures, but also more subtle abilities, based on emotions: tolerance, openness and acceptance. [2]Changing the business behaviour by prioritising sustainability was proved to be an intelligent solution to social, environmental, as well as economic issues. Sustainable business nature must begin with modifying vision, values and belief system given these elements constitute the elements of organizational culture. A study was conducted within twenty-eight organizations from the Republic of Moldova with the objective of identifying the optimal organizational culture pattern for increasing the level of sustainability. Quantitative research is based on the method of questionnaire, which was applied to a number of 300 employees from the same companies. The organization culture was analysed according to the Competing Values Framework (CVF) by Cameron and Quinn (2011), which is one of the most influential and extensively used models in the area of organizational culture research. Studies found companies dominates hierarchy type of organizational culture. The obtained results prove that organisational culture is a factor which has a considerable impact on the company’s behaviour and long-term Sustainability.

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