A study about women entrepreneurs and their decisions process: Observational

Abstract

Today, women are viewed as a source of power. Women and their decision-making techniques have now spoken about the economy and its development. Gone is the day when all decisions about a woman are made by her husband or family member. This article discusses the importance of decision- making for business owners and the ability of women entrepreneurs to make decisions about their businesses. The objective of this study was to qualitatively explore the few trending variables affecting female entrepreneurs' decision-making power. The research methodology included two highlighted insights: social media and decision questionnaire analyses. Data were collected from various research papers, taking into account their finding factor. Roughly, few data were collected from various published sources such as newspapers, websites, articles, and magazines. Studies show that women with higher decision-making skills have a greater and more positive impact on their businesses, but gender stereotypes and a lack of trust in women-oriented projects in small towns weaken their decision-making skills, which negatively affects their businesses. The results show that many factors influence the decision-making process of female entrepreneurs, such as personal characteristics, social networks, family support, financial resources, and market demand. In addition, the analysis showed that market demand and financial resources were the most important factors in the decision process. This study offers perceptions on how female entrepreneurs make decisions, and it can guide programs and policies meant to encourage female entrepreneurship.

Purpose:

The purpose of the study is to review the study of the different authors and their viewpoints and find the base for assisting their conceptual business decisions.

Methodology:

Because of the time constraint, the data are taken from selected research papers which have to prioritize their viewpoints matching the paper’s agenda. The articles which have been published in selected international journals and websites are reviewed. The articles are scrutinized based on the prospective analysis of the study.

Discussions:

The paper discusses two insights which are; social media analysis and decision process analysis of decision-making methods used by entrepreneurs and their impacts on business and the workplace. For further work, there are wide scopes of research, left to get a clear knowledge about it and build its future ground for future researchers.

Research implications:

The paper has primarily been reviewed and data has been scrutinized and research gaps have been reviewed from many related journals and articles for analytical study.