An Effect of Customer Intelligence on Financial Performance

Abstract

Direct customer contact businesses now face a new challenge brought about by the widespread use of channel-oriented applications like e-commerce and call centre support. This difficulty manifests itself as a novel data management issue. More and more companies are adopting Customer Intelligence (CI) systems and tools to better comprehend the present and prepare for the future. In order to ensure the success of their business strategies, companies have realised that they need to apply the principles of business intelligence. One can learn more about the significance of real-time CI and why it is required by examining the business needs. The goal of this paper is to examine what kind of CI tools exist and what kind of CI variables aid businesses in data analysis. “Web Analytics, Social Media Analytics, Inventory Management, Supply Chain and Logistics”-variables, Financial performances with different techniques.